Endurance completes Directi deal: ResellerClub & BigRock now EIG Brands

Wed, 29th January 2014, 18:00

The consolidation in the webhosting industry continues with Endurance International Group (EIG) announcing that it has completed the $110 million deal struck last September to buy Mumbai-based Directi Web Technology Pvt Ltd. As part of the deal, Endurance International has acquired the web hosting entities ResellerClub and BigRock. The deal also included WebHosting.Info and LogicBoxes. 

Hari Ravichandran, CEO, Endurance, says:

We believe this acquisition represents an opportunity for Endurance to expand its footprint and positions us for further growth. Directi has managed to build a blue chip organisation without losing their entrepreneurial spirit, and the Endurance team also intends to learn from Directi’s approach to developing new markets.

The more we learned about Directi, the more impressed we became. Their approach to recruitment is highly selective, particularly for developers and is similar to that of major sports figures here in the United States. They have managed to build a blue chip organization without losing their entrepreneurial spirit. And in fact, the Endurance team intends to learn from Directi’s approach to developing new markets. 

Directi was formed in 1998 by Bhavin Turakhia along with his brother Divyank to develop mass-market web products with more than 25 product offerings. The combined product portfolio of various Directi businesses included communication and collaboration apps, social networking software, instant messaging, context analysis engines, anti-spam and antivirus solutions, large-scale billing and provisioning platforms, monetizing web traffic solutions, online ad solutions and web hosting control panels.
Directi has retained a number of its brands and products including instant messenger; PW (professional web) registry; online advertising solutions for publishers, Skenzo and; ongoing coding contest CodeChef; and Radix FZC, a top-level domain name registry business. Bhavin Turakhia, founder and CEO of Directi, is expected to be actively involved in the integration of the brands Directi shed into EIG.


More about the brands. 

ResellersClub: Founded in 1998, ResellerClub provides a full range of Web Presence products & services to Web Hosts, Web Designers, Technology Consultants and Domain Resellers worldwide. ResellerClub is a industry's leading provider of full-range products and services that enable them to become a one-stop shop for web presence products online. ResellerClub product suite includes Domain Registration, Web and Email Hosting, SSL Certificates and Website Design which enables our Resellers to cater to the entire Web Presence market.

BigRock: Powers over 100,000 websites worldwide, making BigRock one of the most reliable hosting providers globally. BigRock offer Affordable Web Hosting for personal websites, Business Hosting for small business websites, and Professional Hosting for large enterprises. BigRock Hosting plan gives you Unlimited Disk-Space, Unlimited Bandwidth and Unlimited Email Accounts. Our Web Hosting Plan comes with a free cPanel with Fantastico Control Panel and gives you access to over 50 Free applications such as Wordpress Blogs, Photo albums, Shopping Carts, Chat, Social Networking and more. 
LogicBoxes: A business automation technology and consulting solutions provider focused on serving larger companies including registries, registrars, ISPs, telcos and some of the world’s leading web hosts. The LogicBoxes platform currently claims to be serving over 100 registrars in more than 35 countries around the world and manages through its registrar base approximately 3.75 million domains. One of them is EIG earlier acquisition HostGator. (editor's note: EIG will likely add its approximately 25 other brands to that list)


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