On January 20th, WebVentures, the venture capital arm of hosting company InMotion Hosting, announced that it had acquired WordPress theme vendor Elegant Marketplace at the end of 2019. Both companies are now under the InMotion Hosting umbrella.
Elegant Marketplace, which offers WordPress themes, plugins, and layouts for all types of businesses, has risen up through the WordPress marketplace in the past five years, offering themes for users of the Elegant Themes program Divi as well as page builders. Elegant Themes is not associated with Elegant Marketplace.
In a press release announcing the acquisition, Elegant Marketplace founder Andrew Palmer expressed excitement for the company's continued growth. "I look forward to representing Elegant Marketplace as part of the InMotion Hosting Family at WordCamps, Meetups and Online to a wider audience and ensuring that we are the first choice of product makers and customers whether Freelancers, Agencies or DIYers looking for innovative and cost effective solutions to their sales and web development needs throughout 2020 and beyond."
In the same statement, InMotion Hosting founder Sunil Saxena also expressed excitement for expanding with Elegant Marketplace. "We love Andrew's vision for how Elegant Marketplace can grow and improve the lives and success of their customers, and are happy to have the knowledge and resources to back those visions and help make them a reality much faster."
Elegant Marketplace now officially offers packages with InMotion Hosting on its website along with the typical themes and page builders.